Who I support
The founder doing everything
Growth is creating questions faster than it's creating revenue. VAT, pricing, team, capacity and every one of them lands on your desk, waiting for you to have an answer. I bring the commercial clarity to know what actually moves the business next, so growth stops feeling like exposure and starts feeling like a plan.
The founder the team can't move without
You built a team so the business wouldn't depend on you. It still does. You're running the people as well as the business, and it's a lot. I embed as your strategic partner so your team knows the commercial priorities without asking and decisions happen faster, with or without you in the room.
The founder doing ready for what's next
The business is profitable, established, proven. You're not asking whether it works anymore. You're asking what you're building toward, and who you need to become to get there. I'm the experienced commercial mind in the room for the decisions that shape what comes next.
Success can be surprisingly lonely.
Because every decision, every risk and every outcome lands on your shoulders.
Decision Session
£197 +VAT | 60 minute Session
One decision is keeping you stuck.
You have been circling the same decision for weeks. Pricing. Hiring. Positioning. A difficult client. Changing direction. Every conversation brings another opinion. Every day you do not decide, the business stands still.
Imagine walking away...
Knowing exactly what you are going to do. Feeling lighter. Moving again. No more replaying the same decision every night.
You'll walk away with:
One clear decision.
The commercial reasoning behind it.
The next practical move.
Relief you are no longer carrying it around.
Clarity, confidence and a firm belief on what to do next.
How we work together:
60-minute 1:1 strategy session
Pre-session questionnaire
Written summary and actions of the decision and next move
Best if you are interested in working together but want to experience how I think before committing to something deeper.
VIP Experience
£2500 +VAT | Full Strategic Day
You have outgrown the way you are leading
This is not about one problem. It is about the whole business. You are making every decision, holding every idea, carrying every opportunity and trying to see the next version while standing inside the current one.
Imagine leaving the day...
With one clear direction instead of fifty competing priorities. Knowing where your next growth comes from, what you are saying no to and exactly what Monday looks like. Excited about the business again, not overwhelmed by it.
You'll walk away with:
A clear commercial direction.
Your opportunities ranked by value.
A 90-day roadmap.
Confidence in what to pursue, pause or remove.
How we work together:
Pre-work diagnostic.
One focused strategic day.
Audit of offers, positioning, revenue and time.
Written roadmap.
Follow-up call within two weeks.
Perfect if you are ready to redesign the next version of your business.
BY INVITATION ONLY.
Founder Advisory
A STRATEGIC PARTNERSHIP.
At a certain stage, your business deserves more than advice. It deserves an experienced commercial mind thinking alongside you.
I work with a small number of founders who are building something significant and want a trusted partner in the room for the decisions that shape what comes next.
"You don't need more opinions. You need the right conversations."
This partnership is for you if:
You are building a business with serious ambition and at speed.
Left corporate with a plan and intention to hit six figures within 12 months.
You value honest challenge and strategic depth.
You want someone who sees what you can't see because you are too close to it.
What this looks like:
Deep partnership and strategic input across all areas of your business.
Commercial perspective that sees around corners and challenges your thinking.
Regular high - level strategy sessions and ongoing access between them.
A sounding board who knows your business and care about your results.
Support with the decisions, opportunities and challenges that shape your future.
INVESTMENT STARTS at £9000+VAT
1:1 partnership for founders
You've been carrying the whole business in your head. Let's put some of it down.
1:1 partnership for female founders who are tired of guessing, spinning too many plates, and ready to love their business again. Any stage, any size. Six months. Two ways to work with me.
Who I work with
Business owners at any stage or size
Just starting to grow or years in. Solo or with a small team.
Service providers
Delivering for clients all day, then trying to market the business at night.
Creators
Feast months, famine months, and the energy swings that come with both.
Female founders who want certainty
Tired of spinning plates with no clear direction. You want to know what to do next, and to love the business you built instead of resenting it.
Sound familiar?
It's all in your head. The plan, the numbers, the next hire. Nobody else can see it, so nobody else can help.
Referrals got you here. You know they won't get you to the next stage, and there's nothing behind them.
You're hiding a bit. Not posting the offer, not raising the price, not sending the email. Telling yourself it's timing.
You obsess over the small things while the money that should be coming in isn't.
And underneath it, the quiet question. Am I good enough for this? Or am I greedy for wanting more?
Wanting more is how a business gets funded. Growth costs money. Let's go and make it.
Six months from now
What we work on
Five areas. We start with whichever is costing you most.
01
Freedom
Getting the business out of your head, your evenings and your weekends.
02
Demand
Your offers, your ideal client, and a pipeline that doesn't rely on referrals.
03
Financial health
Pricing, profit, cash, and what to invest in and when.
04
Marketing
Your message, your visibility, being the obvious choice.
05
Client success
Delivery and retention, so clients stay, rebuy and refer.
Two ways to work with me
Choose Momentum if you mostly need direction and someone keeping you on it. Choose Backing if you want me building it with you, every fortnight. I take on one new 1:1 client a month.
One session a month · you lead, I keep you on it
Build with Momentum
£595 +VAT a month
You've got the ideas and the drive. Each month we set the priorities together, and between sessions I make sure the month doesn't run away with you. Direction, challenge and accountability, with the doing in your hands.
Full business audit to start
One strategy session a month
WhatsApp support between sessions
Six-month partnership, reviewed at 90 days.
Apply for MomentumTwo sessions a month · we build it together
Build with Backing
£695 +VAT a month
Fortnightly sessions, so nothing waits a month. We build the systems, sort the money and do the belief work side by side, and I go through your numbers with you every month. For when you want me in it with you.
Full business audit to start
Two strategy sessions a month, fortnightly
High-touch WhatsApp support
Monthly commercial review
Quarterly planning
Six-month partnership, reviewed at 90 days.
Apply for BackingHow it runs
1
The audit
Before we meet, you fill in a questionnaire and I go through the business properly: offers, pricing, pipeline, numbers, your week. Our first session starts with what I found.
2
The plan
We agree the three things that will move the business most in the next 90 days. Written down. Owned by you.
3
The rhythm
Sessions to decide. WhatsApp to get you unstuck between them. When you're about to hide, I'll notice.
4
The 90-day review
What moved, what didn't, and what we do with the next 90.
Client success
£3k → £22k
monthly revenue in two years
+£50k
added to her 2026 revenue
“I didn't know how to grow the way I wanted to and what I needed to, I don't think I had the belief in myself that I needed. Two years ago I was on £3k months and fast forward to now I have £22k months and have added another £50K to my 2026 revenue. I believe your belief in me has been my biggest driver. I did know a lot of things, I just didn't know how to action them in my business. Anyone can set up a business, if you don't invest to get it to grow you probably won't get to where you want to be. There is no reason why you won't make your money back if you do what you need to do.”
Sam Hoyle
Financial Strategist and Accountant, Harmony Accounting
More in 3 months than in 3 years
“I made more money in 3 months starting with you than I did in 3 years. I made the investment back. The main difference is how I feel about my business now. I use to feel so stressed and overwhelmed and my to do list was never coming to an end. I actually feel like I'm making progress in the right areas every single day now. I really appreciate how she helps me strip out all of the noise and focus on what's really important to me about getting the results I'm after.”
Vicky Harrison
Digital Creator
Stepping into my CEO mindset
“A huge thank you for all your support. It's been truly life changing. Learning new skills, finding new confidence, stepping into my CEO mindset. Forever grateful.”
“Stand by every word I've said here. You've given me a solid foundation and I'm excited for what's next!”
Suz Sawtell
Founder, Declutter & Breathe
High-level challenge, full support
“I felt lost and unsure when it came to running the business side of things and really feeling like an entrepreneur. I was craving guidance, accountability and support. I started working with Natalie and everything changed. Her high level challenge and support really stood out to me. I felt fully supported. She helped me address emotional barriers. Also the importance of structure and strategy in my business.”
Georgia Elia
Mindset Coach
Thinking practically about my numbers
“What really helped me was thinking practically about my numbers. It's all very well saying you want to reach an income goal but thinking about the impact, what I need to do to get to that and what my business is going to look like has been really, really important. Although learning things is important, people just want to take the action and that is what I liked about your in person events. The implementing of my offers.”
Jenna Farmer
PR Expert
Knowing when to challenge me
“The key thing for me was having access to Nat and her support. Her belief in me and knowing when to challenge me, to push me that bit further. Her community is great, always welcoming and very supportive. I will continue to be a part of that because I continue to learn so much from Nat.”
Sharon Ashley
Director, Sony Music
Doubled my planned client intake
“By joining Momentum this year it helped me to start to develop my business, build the confidence in having those conversations through channels which aligned with my values and beliefs. I've since doubled my planned client intake, recruited a PA, got an amazing future partnership opportunity and am still working full time as a senior leader. Hard work yes, committed yes. But Nat's guidance, tools and experience has been a big part of this journey, one I am truly grateful for.”
Shahleeni Gardner
Founder and senior leader
Hi, I'm Natalie
I spent 19 years as a senior leader within the retail sector. Million-pound weekly budgets, hundreds of people in my team, decisions that had to be right by Monday morning.
Then I failed a directors' sign-off for the promotion I'd worked years for. I walked out and built my own business.
So I know both sides. The commercial discipline of a FTSE 100 business, and what it feels like to sit at the kitchen table wondering if you're good enough. I bring the first to help you with the second.
Natalie
Forbes-featured · CPD award-winning · Build What Matters podcast, 300+ episodes
Is this for you?
This is for you if
You want a clear direction, you're ready to be challenged, and you're done waiting until you feel ready.
It isn't for you if
You want someone to agree with you, or you're not willing to look at your numbers.
How to start
STEP ONE
Apply
Ten minutes. Tell me where the business is and what's in your way.
STEP TWO
We talk
A call to check we're the right fit, both ways.
STEP THREE
We begin
Contract, first payment, and your audit questionnaire lands in your inbox.
I take on one new 1:1 client a month.
Which is right for you?
Group
Business Built Strategically
You want the frameworks, a room of founders doing the same work, and support at a lower price point.
See the acceleratorYou're here
Founder 1:1
You want me, one to one, working on your business and on you. From £595+VAT a month.
See the two tiersInside your business
The Wing Woman Partnership
You have a team and you want me inside the business with them, getting the structure and systems in place.
See the Wing Woman PartnershipQuestions
How long is the partnership?
Six months, with a review at 90 days. Real change in a business takes about two quarters.
Which tier is right for me?
Most founders know by the end of our call. You can move up at any point.
Do I need a team?
No. If you have a team and want me working inside it, look at the Embedded Partnership.
What happens in a session?
We work on the business: numbers, offers, pipeline. We also work on you, because the founder is usually where the business gets stuck.
What if I'm not sure I'm ready?
Apply anyway. If it isn't the right time, I'll tell you, and I'll tell you what to do first.
Your business, working exactly as it should.
Apply to work with meNatalie Potts · Business consultant
What clients are saying
I didn't know how to grow the way I wanted to and what I needed to, I don't think I had the belief in myself that I needed. Two years ago I was on £3k months and fast forward to now I have £22k months. I believe your belief in me has been my biggest driver. I did know a lot of things, I just didn't know how to action them in my business. Anyone can set up a business, if you don't invest to get it to grow you probably won't get to where you want to be. There is no reason why you won't make your money back if you do what you need to do.
SAM HOYLE | FINANCIAL STRATEGIST & ACCOUNTANT
Joe Hart | Founder of ConnexUs
Zoe Poulton | Change Specialist
Hannah Prosser | Finance & Ops Partner
Naomi Rose | Marketing & Events
When I met you, my messaging was all over the place and I am finding now that the things I want to say in my messaging is much more comfortable than it was before. People are usually hesitant in investing in themselves and it was a cost and I look at things now as an investment what am i going to get from it. It is about me and 10/10 times the best decision.
It's been about messaging when working with you, who I need to help and how. I have had issues with my own confidence which is a shame as I do get a lot of people approaching me for advice and you have helped me monetise that. As soon as I did I had people messaging and wanted to sign up with me. You help us to draw on our strengths and get to a good level.
We had an amazing call and I feel so motivated with growing and pushing my business. I am thinking more clearly on where I want my business to go. You shared some valuable insights with taking my business further online and even game me new ideas for content. Natalie, you are really knowledgeable, friendly and clearly you know your stuff when it comes to growing a business. You are absolutely class. Thanks Nat
It is so easy to get stuck in your own head as a small business owner. The mastermind event and the round table was great as it was the time to meet people and have discussion to get clarity.
Finding my real corner about what I am really passionate about. I have been in business a really long time and being in the room with like minded people is key. I love your events. From you I have learned to hone in on your messages and being clear. Believe in yourself that should invest in yourself. There is nothing that supports more than building relationships.
When I started working with you, I had nailed my branding and who I was and what I was doing but I was rubbish with my messaging. How people referred me or described me was not how I described myself. I feel really confident at describing who I am, what I do and who I am for now and that is all because of you.
Your support has enabled me to connect with other coaches and support each other in moving forwards. I have been reminded of the importance of reaching out and starting conversations with prospects. Momentum has provided me with so many resources and taught me much about sales which has proven invaluable. Thank you Natalie 👏🏼📈🙌🏼"
There is a huge amount of really valuable information about setting up a business on the website but you can access it in your own speed. No pressure just great resources and regular access to Natalie when ever you need it
Someone recommended Natalie to me and she was perfect for what I needed to achieve. She was great at looking at my skills/ strengths and mapped out services/ price points and we worked on my money mindset. I loved the whole transformation and with Natalie, I got that high touch 1:1 element and helped me figure out way forward.
"Working in the corporate environment, I do consider myself to be a confident individual. What I took from Natalie was how important it can be to focus on your strengths and through a personality tool DISC, I was able to discover and understand some of my key strengths. Great to reflect and consider how I can leverage these when working with my clients.
The support from Natalie came at a time when I was starting my business and her sessions have really helped me to keep focussed and motivated, particularly when I was talking some confidence issues and feeling unsure about the first steps to take.
The main difference is how I feel about my business now. I use to feel so stressed and overwhelmed and my to do list was never coming to an end. I actually feel like I’m making progress in the right areas every single day now. I really appreciate how she helps me strip out all of the noise and focus on what’s really important to me about getting the results I’m after.
A huge thank you for all your support. It's been truly life changing. Learning new skills, finding new confidence, stepping into my CEO mindset. Forever grateful.
I was bringing in on a monthly basis anywhere between £2.5K - £5K a month. This month I am on track to turnover £9K possibly even £10K. I didn't know whether I would open my emails and have an enquiry whereas now I it's on a daily basis I am getting leads via the website or Instagram in response to things I put out which is really great.
Thank you Natalie, I came to the course feeling a bit lost and not very confident in how to run my business. I can now see I have a clear path and way forward to how to run my business and ministry. For anyone who is a bit stuck on how to run their business you don't need to look further than Natalie. You will gain the tools you need to help you get to where you are going but you will have to put in all the hard work. I fully recommend Natalie and this business community to you. Thank you.
Working with Nat has been so valuable, it’s allowed me to develop a deeper understanding of the foundations of building a sustainable business. I have enjoyed working with a great group of ladies and learnt a lot from them too. Along with working on my confidence and mindset. Thank you Natalie
Almost two years down the line working with Natalie I have kept the momentum and focus on what matters. This has been one of the best decisions I have made as part of my journey as an entrepreneur. Thank You Natalie
It's really good for any founder, especially those with just qualified who want to really just grow their own business at speed. I made sure I tidy up the sessions with my progress and I suppose what the results really coming out of working with Natalie is that I have really good foundations in my business now has a lot more structure.
I felt lost and unsure when it came to running the business side of things and really feeling like an entrepreneur. I was craving guidance, accountability and support. I started working with Natalie and everything changed. Her high level challenge and support really stood out to me. I felt fully supported. She helped me address emotional barriers. Also the importance of structure and strategy in my business
Working with Natalie has been a transformative experience. For a long time in my adult life, I was stuck in a cycle of scarcity and limiting beliefs around money. I under-priced myself in business negotiations even if my client was always willing to pay for more for what I'd given them. I just could not find the courage to value myself, my talents, my time, and my business. Within the last eight weeks, I went through a tremendous shift in mindset; realised what was holding me back from making the money knew I deserved. And yet, I spent the hard-earned money mindlessly on things that didn't matter so much to me. Equip with specialised tools and knowledge, this course requires a lot of honesty to look at yourself, and consistency to keep reflecting and asking the hard questions. And there were a lot of pleasant ones too! Nat touches on both the practical aspects of understanding finances and insight on relationships and support. I am not one to look at financial statements with a smile, but after Money Mindset, I've learnt to appreciate it because now I value my relationship with money. I would recommend Money Mindset to anyone looking to pivot into financial freedom and success!
I loved working with Nat on my money mindset in her course and would highly recommend to anyone in business. I feel that there will always be work to be done on your money mindset as you reach different levels of income within your business and what is so great about this course is you can revisit it when you face your next level!
Nat is a generous mentor, always happy to give her time and advice. Nat facilitated an environment where I felt safe to open up and I made some great connections from the group. Being part of a likeminded community made a real difference to me in terms of confidence, inspiration and courage to keep going.
When I was setting up my business, I wanted a mentor and that I could go to for that help, guidance, support, and Natalie was that completely. She helped me to get cleared on what difference the business made, my niche and what I needed to do to get the business set up within 90 days. This took so much stress away and gave me clarity on what I needed to do and why.
Leading a team where I have a fitness business, where have people that work for me and clients that I coach and lead for them - so many different dynamics. This hit home. I recommend the DISC assessment for people who are at a cross roads in life; want a better understanding of who they are; want to be happy and successful and more productive in life.
I had the pleasure of joining Natalie's program, and it's been an incredible journey. I chose to start with her program before completing my coaching diploma because I wanted to lay a strong foundation for my first business. Natalie has been instrumental in helping me achieve this goal. She provided valuable support in setting up the groundwork for my business and offered insights into sales techniques. Thanks to Nat, I now approach sales with much more confidence. Moreover, Natalie helped me shift my mindset regarding what it takes to create a successful business. Her approach is not only practical but also deeply insightful, and it has transformed my perspective on entrepreneurship. Throughout our time together, Natalie consistently went above and beyond to support me. She is approachable, always willing to lend an ear and offer fantastic suggestions whenever I had questions or concerns about my business. Working with Natalie has been a pleasure, and I cannot recommend her enough for anyone looking to build a thriving business.
Regardless of what profession you work in if you aren't working on yourself your are not moving forward. Natalie has opened my eyes to a world of opportunities whereby I can be more and ultimately offer more to my clients. Coaching has given me the opportunity to optimise and focus on my strengths, be more productive and consequently impact more lives.
I've always been very driven, but I was lacking some inspiration as to what my goals were going to be and how I could go after them. After a session with Natalie, I felt like I could conquer the world! She is fantastic at what she does and she really helped me find my focus.
FREE DOWNLOAD
Headline that hooks people in and makes them want to sign up.
Add a subline here lorem ipsum dolor sit amet, consectetur adipiscing elit praesent ut neque ipsum mauris sit amet urna consectetur
© Copyright Natalie Potts Co - Privacy Policy - Terms & Conditions