Who I support
The founder doing everything
Growth is creating questions faster than it's creating revenue. VAT, pricing, team, capacity and every one of them lands on your desk, waiting for you to have an answer. I bring the commercial clarity to know what actually moves the business next, so growth stops feeling like exposure and starts feeling like a plan.
The founder the team can't move without
You built a team so the business wouldn't depend on you. It still does. You're running the people as well as the business, and it's a lot. I embed as your strategic partner so your team knows the commercial priorities without asking and decisions happen faster, with or without you in the room.
The founder doing ready for what's next
The business is profitable, established, proven. You're not asking whether it works anymore. You're asking what you're building toward, and who you need to become to get there. I'm the experienced commercial mind in the room for the decisions that shape what comes next.
Success can be surprisingly lonely.
Because every decision, every risk and every outcome lands on your shoulders.
Decision Session
£197 +VAT | 60 minute Session
One decision is keeping you stuck.
You have been circling the same decision for weeks. Pricing. Hiring. Positioning. A difficult client. Changing direction. Every conversation brings another opinion. Every day you do not decide, the business stands still.
Imagine walking away...
Knowing exactly what you are going to do. Feeling lighter. Moving again. No more replaying the same decision every night.
You'll walk away with:
One clear decision.
The commercial reasoning behind it.
The next practical move.
Relief you are no longer carrying it around.
Clarity, confidence and a firm belief on what to do next.
How we work together:
60-minute 1:1 strategy session
Pre-session questionnaire
Written summary and actions of the decision and next move
Best if you are interested in working together but want to experience how I think before committing to something deeper.
VIP Experience
£2500 +VAT | Full Strategic Day
You have outgrown the way you are leading
This is not about one problem. It is about the whole business. You are making every decision, holding every idea, carrying every opportunity and trying to see the next version while standing inside the current one.
Imagine leaving the day...
With one clear direction instead of fifty competing priorities. Knowing where your next growth comes from, what you are saying no to and exactly what Monday looks like. Excited about the business again, not overwhelmed by it.
You'll walk away with:
A clear commercial direction.
Your opportunities ranked by value.
A 90-day roadmap.
Confidence in what to pursue, pause or remove.
How we work together:
Pre-work diagnostic.
One focused strategic day.
Audit of offers, positioning, revenue and time.
Written roadmap.
Follow-up call within two weeks.
Perfect if you are ready to redesign the next version of your business.
BY INVITATION ONLY.
Founder Advisory
A STRATEGIC PARTNERSHIP.
At a certain stage, your business deserves more than advice. It deserves an experienced commercial mind thinking alongside you.
I work with a small number of founders who are building something significant and want a trusted partner in the room for the decisions that shape what comes next.
This partnership is for you if:
You are building a business with serious ambition and at speed.
Left corporate with a plan and intention to hit six figures within 12 months.
You value honest challenge and strategic depth.
You want someone who sees what you can't see because you are too close to it.
What this looks like:
Deep partnership and strategic input across all areas of your business.
Commercial perspective that sees around corners and challenges your thinking.
Regular high - level strategy sessions and ongoing access between them.
A sounding board who knows your business and care about your results.
Support with the decisions, opportunities and challenges that shape your future.
INVESTMENT STARTS at £9000+VAT
Business consultant · 1:1 with established business owners
You built the business. Now everything runs through you. Let's change that.
I come into your business alongside you, put the structure, processes and systems in place, and help you make the decisions you've been carrying on your own. You've got the ideas and the vision. I'm your wing woman.
The result: a business that grows without everything running through you, run on numbers instead of gut feel.
Does any of this sound familiar?
Another Monday, and someone hasn't turned up.
The end of every quarter fills you with dread. VAT, payroll, the numbers you haven't looked at.
70% of your revenue comes from one client, and you try not to think about it.
You can't remember the last big decision you made with someone challenging you on it.
What it looks like from the inside
You've built something real. A proven offer, clients getting results, a small team. But the business has grown faster than the structure underneath it.
Your team
You spend more time overthinking how to handle the team than running the business.
The tough conversation has been on your list for months.
They bring you problems, not solutions. You can't delegate without redoing it.
Your operations
No real structure, processes or systems, so growth just means you working harder.
Decisions about how the business should run keep getting pushed to next week.
You're the only person who knows how half of it actually works.
Your money
You're not sure where you sit financially, so every big decision feels like a gamble.
You open the accounts and close the tab in 30 seconds.
You celebrate revenue, but couldn't tell me your profit.
Your week
The revenue-generating work gets dropped for whatever's on fire.
It's all in your head, and you're too close to it to see clearly.
Every quarter, you tell yourself the next one will be different.
What you tell yourself
You're dependable, capable, the person everyone relies on. Which is exactly why asking for help feels uncomfortable. So it stays on your desk for another quarter.
“I should be able to fix this myself.”
“It's probably just a busy season.”
“If I hire one more person, it'll improve.”
“Perhaps next quarter.”
I've been called all sorts.
Fractional CEO
Fractional COO
Business mentor
Business coach
Business consultant
Call me what you like. What matters to you is the result I get you. And what my clients actually call me is their wing woman.
You stay the CEO. I'm your wing woman.
I'm a business consultant who works inside your business, a bit like a part-time operations director. I look at the whole thing, tell you the truth about what I see, and then roll my sleeves up and help you sort it. You concentrate on what only you can do. I'll go and sort the rest.
01
See the business differently
The outside view you can't get from inside it.
02
Challenge you
On the hire, the deal, the price, before you commit.
03
Set clear direction
A 90-day plan with ranked priorities, decided with conviction.
04
Get it done
Hands-on, inside the business, with you and your team.
05
Hold everyone to it
You and your team, accountable to what we agreed.
Six pillars. Here's what each one changes for you.
Everything I do with you sits on the same six pillars. We start with whichever is costing you most right now.
CEO mindset
You lead the business again, instead of being run by it
Headspace to think. Someone senior to think it through with. The confidence to back your own decisions, and the energy to see them through.
Strategy and structure
You know where the business is going, and what it can afford
The decision you've sat on for months, made. A 90-day plan with ranked priorities, and numbers you can read and use to decide.
Offer
Every offer earns its place, and its price
You know what actually makes you money, what to cut, and you hold your price in the room. Less riding on one or two clients.
Sales and marketing
Revenue that doesn't depend on referrals or luck
A steady pipeline of the right clients, and your time back on the work that brings the money in.
Systems and processes
The business runs without everything coming through you
The CRM set up, the processes out of people's heads, a weekly rhythm that works. I love this part. It's where the profit quietly leaks out.
Team and client experience
A team that brings solutions, and clients who stay
Clear roles, the right hires, and the tough conversations handled well. I'll have them alongside you, then show you how to have the next one yourself.
What you think you need, and what usually needs fixing
What you think you need
What usually needs fixing
Better time management
A structure that stops putting everything through you
To hire someone
Knowing how to lead first, or the hire makes it worse
More leads
Pricing, offers and delivery that were never built to scale
More accountability
Someone who can see the whole business and say what to do next
To push harder
A new approach, because the one that got you here has stopped working
You're too close to see it.
You can find any framework you want online. What you can't find is someone who'll look at your business, tell you what's really going on, and help you make the decisions that matter.
Nobody around you will tell you when you're the bottleneck, when your pricing is wrong, or when your instinct is fear dressed up as strategy. Not your team, not your clients, not your peers. That outside view is why big businesses bring in non-executive directors. You get the same seat at the table, for part of the month.
Client story · T2FIT
“People can be used to me leading it. It's nice to have a different set of eyes, a different voice, a different authority in the room. Honestly, I don't think we would have been able to come up with this without your help.”
Luke Turner, Founder, T2FIT · one gym to two, a team of 15+, regional gym of the year 2025
Client story · Sam Hoyle, Harmony Accounting
£3k → £22k
monthly revenue
+2
team members brought in
+£50k
added to her 2026 revenue
Sam knew what she wanted. What she didn't have was the clarity on how to get there, or the belief that she could. We built the plan together, then worked out exactly what bringing in a team would look like and what it would cost. She made the hires knowing the numbers worked, and has since brought two team members into the business.
“I didn't know how to grow the way I wanted to and what I needed to. I don't think I had the belief in myself that I needed. Two years ago I was on £3k months and fast forward to now I have £22k months and have added another £50K to my 2026 revenue. I believe your belief in me has been my biggest driver. I did know a lot of things, I just didn't know how to action them in my business.”
Sam Hoyle, Financial Strategist and Accountant, Harmony Accounting
Six months from now
Before
After
Everything needs you to move
Systems in place, so the business runs without you at the centre
Overthinking how to handle the team
Clear roles, and a team that brings solutions
Closing the accounts tab in 30 seconds
Knowing what the numbers say, and using them to decide
Reacting to everything, planning nothing
A focused 90-day plan with ranked priorities
Making big decisions alone
A partner who challenges you and keeps you honest
How it runs
MONTH ONE
Under the bonnet
Time inside the business with you and your team. I look at the structure, the people, the numbers and how work really gets done, and you get a written six-month plan.
MONTHS TWO TO SIX
Alongside you
Two days a month in the business and weekly check-ins with you. I'm in the team meetings, setting up the systems, and holding everyone to what we agreed.
MONTH SIX
Handover
The systems run, the team runs them, and we decide together what comes next.
What's included
A month-one review of the whole business, on site
Two days a month inside the business
A weekly check-in with you
Structure, processes and systems set up with you
Team accountability and the tough conversations, alongside you
A monthly look at your numbers, and quarterly planning
Training your team to deliver without you
WhatsApp support between days
The Embedded Partnership
Built around your business
Every business is different, so we agree the scope on your discovery call. A senior operator for part of the month, without the cost of a senior hire. Six-month minimum.
Apply for a discovery call
Hi, I'm Natalie
I spent 19 years as a senior leader within the retail sector. A management team of 20, more than 500 colleagues, and over £1m a week to account for. I've had the hard conversations, rebuilt the teams and fixed the processes at a scale where getting it wrong was expensive.
Now I bring that into established businesses, hands-on. I'm not an accountant. I understand numbers commercially: what they mean, what they're telling you, and what to do about them. I'm a straight talker, I don't do fluff, and I'll say the hard thing diplomatically, then help you do it.
The commercial discipline of a big business, and I know what it feels like at the kitchen table.
Natalie
Is this for you?
This is for you if
You own an established business, usually £100k or more, often with a small team. You've got the ideas and the drive, and you want someone experienced to look at the whole business, tell you the truth, and help you sort it.
It isn't for you if
You want a cheerleader or a magic pill, you won't look at your numbers, or you don't really want to let go. And if you're just starting out, my Business Built Strategically Accelerator is the better place to begin.
How to start
STEP ONE
Apply
Four quick questions, so I know where the business is before we speak.
STEP TWO
Book your call
Pick a time for a 30-minute discovery call, and tell me what's wobbling.
STEP THREE
Proposal and start date
If we're a fit, I look under the bonnet and send you a written plan for month one.
Questions
Do you take over running my business?
No. You stay the owner and the CEO. I work alongside you and take on the parts you shouldn't be carrying alone.
Will you work with my team?
Yes. That's the point. I'm in the meetings, setting up the systems, and alongside you for the conversations that matter.
Are you an accountant?
No. Your accountant files your accounts. I help you understand what the numbers are telling you, and decide what to do about them.
I've worked with someone before and it didn't change much. Why would this?
Because I work inside the whole business, not one part of it, and I stay for the follow-through. Most clients work with me for one to three years.
How much does it cost?
It depends on your business and how much of me you need. We agree the scope and investment on our call, before anything is signed. Partnerships run for a minimum of six months.
In person or remote?
Both. Days in the business are in person where we can. Travel outside London is agreed upfront.
Can I start smaller?
Yes. My 1:1 partnerships work on you and the business, without the days inside it.
Your business, working exactly as it should.
Apply for a discovery callNatalie Potts · Business consultant · I turn stuck businesses into scaling ones.
What clients are saying
I didn't know how to grow the way I wanted to and what I needed to, I don't think I had the belief in myself that I needed. Two years ago I was on £3k months and fast forward to now I have £22k months. I believe your belief in me has been my biggest driver. I did know a lot of things, I just didn't know how to action them in my business. Anyone can set up a business, if you don't invest to get it to grow you probably won't get to where you want to be. There is no reason why you won't make your money back if you do what you need to do.
SAM HOYLE | FINANCIAL STRATEGIST & ACCOUNTANT
Hannah Prosser | Finance & Ops Partner
Naomi Rose | Marketing & Events
Joe Hart | Founder of ConnexUs
Zoe Poulton | Change Specialist
When I met you, my messaging was all over the place and I am finding now that the things I want to say in my messaging is much more comfortable than it was before. People are usually hesitant in investing in themselves and it was a cost and I look at things now as an investment what am i going to get from it. It is about me and 10/10 times the best decision.
It's been about messaging when working with you, who I need to help and how. I have had issues with my own confidence which is a shame as I do get a lot of people approaching me for advice and you have helped me monetise that. As soon as I did I had people messaging and wanted to sign up with me. You help us to draw on our strengths and get to a good level.
We had an amazing call and I feel so motivated with growing and pushing my business. I am thinking more clearly on where I want my business to go. You shared some valuable insights with taking my business further online and even game me new ideas for content. Natalie, you are really knowledgeable, friendly and clearly you know your stuff when it comes to growing a business. You are absolutely class. Thanks Nat
It is so easy to get stuck in your own head as a small business owner. The mastermind event and the round table was great as it was the time to meet people and have discussion to get clarity.
Finding my real corner about what I am really passionate about. I have been in business a really long time and being in the room with like minded people is key. I love your events. From you I have learned to hone in on your messages and being clear. Believe in yourself that should invest in yourself. There is nothing that supports more than building relationships.
When I started working with you, I had nailed my branding and who I was and what I was doing but I was rubbish with my messaging. How people referred me or described me was not how I described myself. I feel really confident at describing who I am, what I do and who I am for now and that is all because of you.
Your support has enabled me to connect with other coaches and support each other in moving forwards. I have been reminded of the importance of reaching out and starting conversations with prospects. Momentum has provided me with so many resources and taught me much about sales which has proven invaluable. Thank you Natalie 👏🏼📈🙌🏼"
There is a huge amount of really valuable information about setting up a business on the website but you can access it in your own speed. No pressure just great resources and regular access to Natalie when ever you need it
Someone recommended Natalie to me and she was perfect for what I needed to achieve. She was great at looking at my skills/ strengths and mapped out services/ price points and we worked on my money mindset. I loved the whole transformation and with Natalie, I got that high touch 1:1 element and helped me figure out way forward.
"Working in the corporate environment, I do consider myself to be a confident individual. What I took from Natalie was how important it can be to focus on your strengths and through a personality tool DISC, I was able to discover and understand some of my key strengths. Great to reflect and consider how I can leverage these when working with my clients.
The support from Natalie came at a time when I was starting my business and her sessions have really helped me to keep focussed and motivated, particularly when I was talking some confidence issues and feeling unsure about the first steps to take.
The main difference is how I feel about my business now. I use to feel so stressed and overwhelmed and my to do list was never coming to an end. I actually feel like I’m making progress in the right areas every single day now. I really appreciate how she helps me strip out all of the noise and focus on what’s really important to me about getting the results I’m after.
A huge thank you for all your support. It's been truly life changing. Learning new skills, finding new confidence, stepping into my CEO mindset. Forever grateful.
I was bringing in on a monthly basis anywhere between £2.5K - £5K a month. This month I am on track to turnover £9K possibly even £10K. I didn't know whether I would open my emails and have an enquiry whereas now I it's on a daily basis I am getting leads via the website or Instagram in response to things I put out which is really great.
Thank you Natalie, I came to the course feeling a bit lost and not very confident in how to run my business. I can now see I have a clear path and way forward to how to run my business and ministry. For anyone who is a bit stuck on how to run their business you don't need to look further than Natalie. You will gain the tools you need to help you get to where you are going but you will have to put in all the hard work. I fully recommend Natalie and this business community to you. Thank you.
Working with Nat has been so valuable, it’s allowed me to develop a deeper understanding of the foundations of building a sustainable business. I have enjoyed working with a great group of ladies and learnt a lot from them too. Along with working on my confidence and mindset. Thank you Natalie
Almost two years down the line working with Natalie I have kept the momentum and focus on what matters. This has been one of the best decisions I have made as part of my journey as an entrepreneur. Thank You Natalie
It's really good for any founder, especially those with just qualified who want to really just grow their own business at speed. I made sure I tidy up the sessions with my progress and I suppose what the results really coming out of working with Natalie is that I have really good foundations in my business now has a lot more structure.
I felt lost and unsure when it came to running the business side of things and really feeling like an entrepreneur. I was craving guidance, accountability and support. I started working with Natalie and everything changed. Her high level challenge and support really stood out to me. I felt fully supported. She helped me address emotional barriers. Also the importance of structure and strategy in my business
Working with Natalie has been a transformative experience. For a long time in my adult life, I was stuck in a cycle of scarcity and limiting beliefs around money. I under-priced myself in business negotiations even if my client was always willing to pay for more for what I'd given them. I just could not find the courage to value myself, my talents, my time, and my business. Within the last eight weeks, I went through a tremendous shift in mindset; realised what was holding me back from making the money knew I deserved. And yet, I spent the hard-earned money mindlessly on things that didn't matter so much to me. Equip with specialised tools and knowledge, this course requires a lot of honesty to look at yourself, and consistency to keep reflecting and asking the hard questions. And there were a lot of pleasant ones too! Nat touches on both the practical aspects of understanding finances and insight on relationships and support. I am not one to look at financial statements with a smile, but after Money Mindset, I've learnt to appreciate it because now I value my relationship with money. I would recommend Money Mindset to anyone looking to pivot into financial freedom and success!
I loved working with Nat on my money mindset in her course and would highly recommend to anyone in business. I feel that there will always be work to be done on your money mindset as you reach different levels of income within your business and what is so great about this course is you can revisit it when you face your next level!
Nat is a generous mentor, always happy to give her time and advice. Nat facilitated an environment where I felt safe to open up and I made some great connections from the group. Being part of a likeminded community made a real difference to me in terms of confidence, inspiration and courage to keep going.
When I was setting up my business, I wanted a mentor and that I could go to for that help, guidance, support, and Natalie was that completely. She helped me to get cleared on what difference the business made, my niche and what I needed to do to get the business set up within 90 days. This took so much stress away and gave me clarity on what I needed to do and why.
Leading a team where I have a fitness business, where have people that work for me and clients that I coach and lead for them - so many different dynamics. This hit home. I recommend the DISC assessment for people who are at a cross roads in life; want a better understanding of who they are; want to be happy and successful and more productive in life.
I had the pleasure of joining Natalie's program, and it's been an incredible journey. I chose to start with her program before completing my coaching diploma because I wanted to lay a strong foundation for my first business. Natalie has been instrumental in helping me achieve this goal. She provided valuable support in setting up the groundwork for my business and offered insights into sales techniques. Thanks to Nat, I now approach sales with much more confidence. Moreover, Natalie helped me shift my mindset regarding what it takes to create a successful business. Her approach is not only practical but also deeply insightful, and it has transformed my perspective on entrepreneurship. Throughout our time together, Natalie consistently went above and beyond to support me. She is approachable, always willing to lend an ear and offer fantastic suggestions whenever I had questions or concerns about my business. Working with Natalie has been a pleasure, and I cannot recommend her enough for anyone looking to build a thriving business.
Regardless of what profession you work in if you aren't working on yourself your are not moving forward. Natalie has opened my eyes to a world of opportunities whereby I can be more and ultimately offer more to my clients. Coaching has given me the opportunity to optimise and focus on my strengths, be more productive and consequently impact more lives.
I've always been very driven, but I was lacking some inspiration as to what my goals were going to be and how I could go after them. After a session with Natalie, I felt like I could conquer the world! She is fantastic at what she does and she really helped me find my focus.
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