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Messaging That Sets You Apart and Drives Sales

The Mastermind with Natalie Potts

 

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Marketing has changed.

 
You won't persuade anyone that they want or need to buy what you're offering unless you clearly understand what it is that they really want, and relay that to them in the messaging that you use.
  • Businesses that do this grow.
  • Businesses that don’t are forgotten.

However good your service is, the simple truth is that no-one will buy it if they don't want it or believe they don't need it.

 

We aren't here to fit into conventional boxes. Use your personality to be your competitive edge that weaves through your messaging, cuts through the noise and then attracts dream clients and drives sales

Customers make decisions for a number of rational and emotional reasons.

 

So, the service you provide may well be amazing, but if the messaging around it has no rational or emotional connection, the problem is not the offer, but the way you describe the offer.

  • So many business owners do not know how to clarify their message so customers listen.
  • It is the words you use that will lead to sales and if you have not clarified your message your customers will not listen.
  • Having a sparkly website will not sell your services.

Sure, it’s simple to say you need to be clear in your messaging, but how easy is this to achieve?

 

Think about your business and answer these questions:

 
✔️ What is your message? 
✔️ Is it simple and relatable?
✔️ Can your entire team repeat your message in a way that is compelling? 
✔️ Can you confidently explain to every potential customer why they need you?
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Shahleeni Gardner

Wasn't keen on social platforms and wasn't ever pushed by Nat to take that route.

I've since doubled my planned client intake, recruited a PA, got an amazing future partnership opportunity and am still working full time as a senior leader.

Hard work yes, committed yes.

But Nat's guidance, tools and experience has been a big part of this journey, one I am truly grateful for.

Thank you Nat for a lovely day and lunch. I look forward to continuing working together and benefiting from your wonderful advice.

Zara-Dee Hannay

I've successfully streamlined my workflow, implemented effective sales and productivity systems, and adopted strategic approaches that are getting results.

Natalie makes everything super accessible to learn at your own pace through her body of work and tools online and is always available directly for questions or queries.

The group calls are invaluable, creating a supportive space to share challenges and collaboratively find solutions forward. I would highly recommend Natalie and her services if you are looking for a no-fluff approach to building your business.

Georgia Elia

My coaching business has really evolved in the past year. 

I no longer feel like I'm just playing at my business. I AM a Coach. I AM an Entrepreneur and I'm living it everyday with a lot more confidence and purpose.

Natalie has a unique ability to meet you where you are at and guide you towards your success, no one elses.

She really did create a safe, caring environment where I felt fully supported yet challenged to push myself further. One of the most unexpected benefits was realising the importance of structure and strategy. Now I have clarity and direction.

Elisabetta White

I was going through some more material yesterday and I just felt like there truly is no excuse for me.

@Natalie Potts I feel this program goes well beyond messaging.

Honestly, it's so in depth and powerful. I do have some more constructive feedback, but for the moment I'm mind blown and a little sad this is the end of the road.

Thank you for everything.

Vicky Harrison

The main difference is how I feel about my business now.

I use to feel so stressed and overwhelmed and my to do list was never coming to an end.

I actually feel like I’m making progress in the right areas every single day now.

I really appreciate how she helps me strip out all of the noise and focus on what’s really important to me about getting the results I’m after.

Sam Hoyle

Nat explains things in an easy-to-understand way and also gives you actionable steps each week to work through the course so this definitely will not be one of those courses you do and then never actually do anything with - you will learn from this and find ways to improve your relationship with money and what it means to you.

I was able to identify the ways that my money mindset holds me back in my business and actionable steps to help work on this.

You’re going to need to be answering yes to these questions if you are serious about building and sustaining a profitable business and the Magnetic Mastery Mastermind is your chance to learn exactly how to nail your messaging.

 

Because there is a myth that customers hope you have what they want.

 

When the truth is that customers expect you to have exactly what they want.

 

It is vital to build a relationship with your customers founded on trust. If you make a promise, it then falls to your service and customer experience to deliver on that promise.

Your ideal client wants to feel confident that you have a clear understanding of their concerns and challenges, plus evidence supporting why you are the best placed person to provide the solutions to their problems.

This then leads to trust being built, trust that you listen to and understand your customer’s needs and that you will craft solutions to meet those needs.

 

I know I am best placed to nail your messaging. 

 

Your Ideal Client Craves Clarity, Confidence & Connection

Here’s my story...

 

I spent years feeling a disconnect between communicating in a way that is simple and clear and that I saw it being done around me.

I was a strategic business leader in one of the UKs top food retailers so I knew that leading teams of over 500 people was all about inspiring trust in behaviour, and essentially communicating in a way that got people to do what I wanted - fast and to the best of their ability.

I knew even then the power of clear, concise and well delivered messaging.

And yet, I spent thousands of hours staring at a blank screen wondering what to say and invested over ÂŁ70k in my own development in the first 18 months of my business.

Since then I’ve spent 9 months researching everything there is to know about messaging. I’ve researched and I’ve studied, I’ve learnt and I’ve implemented - books, podcasts, courses -  until I was able to narrow down the elements of compelling messaging.

I realised that to clarify your message, you’re going to need a system.

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This system is designed to transform the way you think about your marketing, to streamline your efforts, cut through the noise, obliterate confusion, crush the competition, and most importantly, capture the right attention from an audience that is ready to take action.

Your messaging is the key to standing out in a crowded market, and it all starts with seeing yourself from your customer’s perspective.

After crafting my proven framework to create clear, compelling messages that draw in clients I love working with, I launched a 90-day beta test to apply it across different businesses.

The results? Absolutely mind-blowing.

The beauty of this messaging system is that it makes communication effortless. No more staring blankly at your laptop, wondering what to say on your website, struggling with your next piece of content, or stressing over email copy that just doesn’t convert.

With this system, messaging becomes a powerful tool that works for you, every time.

Messaging is the building blocks for who you are, what you do, and the value you provide.

  • It leaves an impression.
  • The method and framework I teach will help you regardless of your industry.

That is why I knew there was an opportunity to create a space that was more than a course, more than a membership. I wanted this to be the culmination of my research and the amazing results that I saw in my beta offer.

That is why I can’t wait to get started with the Messaging Mastermind

Is this you?

 

  • Stuck in a Sales Slump - Growth has hit a wall for over 3 months.
  • Sales and audience growth have flatlined for the past year, with no change in the last 3 months.
  • Content Crickets - Churning out content 3 times a week, but it’s falling on deaf ears.
  • Sales Struggles - Despite clients being raving fans, sales are floundering and content isn’t converting.
  • DMs Dry - No one’s sliding into DMs enquiring about offers
  • Feeling Stuck - Right ideas, but they’re not clicking, something’s off.
  • Competitors Stealing the Spotlight -  They’re grabbing all the attention, even though services are just as good or better.
  • Followers Without Sales - You’re getting the views, but audience isn’t seeing the value in offers.
  • Awkward Selling - Struggling to sell and add value in your content—selling just feels uncomfortable.
  • Disconnected – You are giving your audience what they want, but not reflecting who you truly are.
  • Strategy over messaging - Prioritising overall strategy rather than honing in on how your content needs to be communicated.
  • Ignoring desire and demand - Not adapting to the changes in buyer behaviour/ expectations and the demand.
  • Letting your audience dictate your message – this leads to a lack in genuine authenticity in messaging when the key is to connect with audience and offers.

If so, then this Mastermind is for you.

 

Let’s clear up what the mastermind model is all about.

 

In a mastermind, the true power lies in the group. It’s about coming together to solve problems, elevate one another, and grow together. While I’ll be there to guide you, the magic happens when everyone in the group shows up with their full selves sharing openly, giving more than you take, collaborating, and referring when you can.

What it isn't:

  • It’s not a course with a set of tasks for you to complete, led by one person.

What it is:

  • The ideal environment for growth, driven by peer-to-peer mentoring and expert facilitation.

  • A space where connection is the foundation, collaborations thrive, and learning with like-minded people sparks both inspiration and growth.

  • A supportive community of people who truly get it, with me there to offer expert guidance and help you set actionable, tailored steps to move forward.

I’ll be holding you accountable with my signature “No BS with compassion” approach, ensuring you stay on track to achieve the results you set out for. To truly make the most of this mastermind, I ask you to do these three things:

  1. Be a participant, not an observer. Engage as much as possible to maximize your learning and results.

  2. Don’t just listen — take action. Growth happens when you put your insights into motion.

I AM IN

Client success

 

Shahleeni Gardner

 

“What I have respected working with you, I have never been pressured to go on social media. You have helped me articulate better. I should be in a position where I can retire in six years time. I have never had that. You haved saved 8 years of work for me. Last year I made £7k from the business and my predictions next year are going to be £35k.”

 

 

Sharon Ashley

“My confidence in having niched down because of following the process has shot through the roof.

I was like a rabbit in the headlights and and now I can piece it together.

Being a part of the community and sereing that support from yourself, from the group, that was a big part of it. It is that confidence of putting messaging out there.

If I am not going to follow a process, I’m not going to get where I want to be.”

 

 

Carole Searle

“In my head I knew what I wanted to do for clients, I knew the transformations I could make for clients but I couldn’t put that into words.

Putting the trust in you and being open to know what you will advise and support me with and implementing even if it has made me feel uncomfortable. It has paid off.

Being someone with little confidence, there is a lot more opporutnities coming my way. So many more people I am speaking to, I am putting myself out there more and in return there are so many more people coming to me.”

Magnetic Mastery Mastermind is a 6 month container loaded with value and growth potential.

 

So what’s included?

Two 1:1 sessions with me across the six months

You’ll get personalised, 1:1 guidance directly from me, twice over the next six months. Whether you’re stuck on strategy, need clarity on your goals, or just want a boost in confidence, these power-packed sessions are tailored to your specific needs. You’ll leave each session with a clear action plan, making sure you’re always on track to hit your milestones!

Monthly Mindset and Implementation Session

Don’t just learn: implement. Break through what’s holding you back and take action, every single month.

Most of the time, it’s not a lack of strategy that slows us down, it’s our mindset. Self-doubt, overthinking, and fear of getting it wrong keep us stuck. That’s why this isn’t just another learning session; it’s a space to shift your mindset, clear mental roadblocks, and take action in real time.

Each month, we’ll focus on:
✔  Mindset Shifts – Identify and overcome the beliefs keeping you stuck.
✔  Live Implementation – Apply strategies immediately, so you leave with real progress.
✔  Hot Seat Coaching – Get personalised support to break through challenges fast.
✔  Accountability & Momentum – Keep moving forward with consistent action.

No more sitting on ideas. No more second-guessing. Just focused, productive sessions designed to help you think differently and do more. 

Monday Accountability Focus

Start every week with laser focus! Mondays set the tone for the week, so let’s make them count. Our Monday Accountability Focus gives you the structure, clarity, and support you need to start strong and stay on track.

✔ Set Clear, Actionable Goals – Know exactly what you’re working towards.
✔ Built-In Accountability – Stay focused and follow through on your commitments.
✔ Consistent Progress – No more spinning your wheels, keep moving forward.
✔ Supportive Community – Surround yourself with like-minded, driven entrepreneurs.

No more starting the week feeling overwhelmed or scattered.

Boardroom Days: 1 in person day every quarter. (2 across 6 months.)

There’s nothing quite like in-person collaboration to spark fresh ideas, unlock breakthroughs, and build powerful relationships.

Hosted by Natalie, Boardroom Days are designed for intimate, high-impact discussions where you’ll deep-dive into a new business topic each month. These aren’t just networking events, they’re immersive, results-driven sessions where you’ll work through real challenges, gain instant feedback, and leave with clear next steps.

✔ Meaningful Connections – Surround yourself with ambitious entrepreneurs who get it.
✔ Live Coaching & Discussion – Work through challenges in real time with expert insights.
✔ Fresh Ideas & Perspectives – Get out of your own head and uncover new opportunities.
✔ Tangible Takeaways – Walk away with clear action steps to move your business forward.

Imagine spending a full day in a room of like-minded business owners, focused, inspired, and ready to take action. That’s what Boardroom Days are all about. Ready to be in the room where it happens?

Bi-Weekly Training Sessions

The business landscape is always evolving, staying ahead means staying in action. Our bi-weekly training sessions are designed to keep you at the cutting edge of messaging, marketing, and mindset, giving you the tools, strategies, and breakthroughs you need to scale.

But this isn’t another passive webinar where you half-listen while scrolling your phone. These are interactive, high-impact sessions where you’ll learn, apply, and implement in real-time, so you leave with actual results, not just more notes.

✔ Advanced Messaging & Marketing Strategies – Cut through the noise and attract the right clients.
✔ Mindset Breakthroughs – Shift limiting beliefs and step into your next level.
✔ Action-Driven Learning – No fluff, just practical strategies you can apply immediately.

Bi-Weekly Sales Skills Training

Two skill sets make or break your business: sales and messaging. If your message isn’t clear, compelling, and aligned with your audience’s needs, your sales efforts will fall flat. That’s why these training sessions go beyond just closing techniques, we’ll refine how you communicate your value so that selling feels effortless and not icky or pushy.

✔ Live Role-Plays & Feedback – Practice handling objections and closing with confidence.
✔ Messaging That Converts – Learn how to tailor your words to different client types.
✔ Deeper Connection, Higher Conversions – Align your message with your audience’s desires.

Messaging and sales are two sides of the same coin, get these right, and your business transforms. This isn’t a “nice to have.” It’s a must-have.

WhatsApp Community for 24/7 Support (Not compulsory)

Entrepreneurship can feel lonely, but you’re never in this alone. Our WhatsApp community is your go-to space for real-time support, advice, and motivation from both me and a group of like-minded entrepreneurs who truly get it.

✔ Instant Feedback & Advice – Stuck on something? Get answers fast.
✔ Motivation & Accountability – Stay on track with daily encouragement.
✔ A Supportive Network – Surround yourself with people who want to see you win.

No matter the time of day, you’ve got a community that’s got your back.

Roadmap for Success

No more guesswork. No more overwhelm. Just a clear, structured roadmap designed to take you from where you are now to where you want to be—without the distractions or detours.

✔ Know Exactly What to Focus On – No more second-guessing your next move.
✔ Eliminate Overwhelm – A simple, strategic path to keep you on track.
✔ Scale with Precision – Follow a proven blueprint for sustainable growth.

This isn’t about doing more, it is about doing less better.

Your Central Hub for Success: Access Everything in One Place (Trainings + Resources)

Say goodbye to hunting for resources, everything you need is in one easy-to-navigate members area on Skool. From training modules to tools and templates, everything is organized and ready for you whenever you need it.

✔ Easy Access to All Trainings & Resources – Revisit content or catch up with ease.
✔ Complete Support System – Stay accountable, supported, and focused on your goals.
✔ From Idea to Implementation – A curated system to help you take action and move forward.

All you need to do is show up, take action, and let the transformation happen.

Overcoming the Money Blocks Holding You Back

 

As part of the mastermind, you’ll also get full access to my Money Mindset: The Breakthrough Course (worth £697)

A powerful deep dive into the beliefs, stories, and patterns that quietly keep you undercharging, overdelivering, or hesitating to sell.

This isn’t about fluff. It’s about helping you finally see and shift what’s been keeping you stuck at the same income level, no matter how hard you work.

You deserve to feel confident charging more.
You deserve to receive fully for the value you bring.
You deserve to grow a business that supports the life you actually want.

This course has helped clients unlock clarity, shift into abundance, and step into a whole new level of leadership. And when you join the mastermind, it’s yours at no extra cost.

Because mindset isn’t a side note.
It’s the foundation for everything.

Meet Sam: The Financial Strategist Who Turns Profit Into Possibility

Success isn’t an accident, it leaves clues. One of the biggest? Surround yourself with extraordinary people.

I’m a messaging expert, but when it comes to growing profit and creating wealth, I know the real power comes from teaming up with someone who knows how to make it happen. I dream big, and making more profit gives me more opportunities in life.

That’s why I’ve brought in Financial Strategist Sam, my trusted guide, to help you make your money work harder. Sam is the expert at uncovering untapped profit in your business and showing you how to turn it into the life you’ve always dreamed of. She sees the financial details I might miss and makes it all simple.

Here’s the exciting part: as part of the mastermind, Sam is in the mastermind and leads monthly calls to dive deep into your finances, so you can make smarter decisions and start seeing more profit, less stress, and fewer overwhelming moments.

Sam’s goal is to help you stop leaving money on the table and start creating the freedom you deserve all while you build the business and life you truly want.

The investment:

Pay In Full

ÂŁ2397

One time (BEST VALUE)

BONUS: Access to The Podcast Expert Fiona Frasers “Get Booked On Podcasts” course.

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Payment Plan

ÂŁ399

p/m for 6 months

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Payment Plan

ÂŁ266

p/m for 9 months

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Want to make sure it's definitely 100% fit for you? Book a time here that works:

BOOK A CALL WITH ME

Why listen to me?

I’m Natalie. a driven, ambitious business owner from London with a passion for working with mission-led people. After 19 years in corporate leadership roles, I built my own business, earning £23k in my first 90 days and matching my corporate salary within 7 months. That's when the real fun started.

I’m an Accredited Strategist, CPD Award-Winning Coach, and Corporate Executive Coach. In the Messaging Mastermind, my role is simple: to be your confidante, to help you think differently, and to support you in reaching your full potential. You make the decisions; I’m here to show up, give my best, and help you get there.

I’m direct yet compassionate, honest yet supportive. If we work together, it means I believe in you, and you get all of me, every day.

When I’m not working, you’ll find me at the cinema (on my own!), lifting weights, spending time with my inner circle, or traveling with my fiancé, Tom.

What drives me? Values. In life and business. I’ve had money, but I’ve also learned it doesn’t bring happiness without meaningful connections. I’m on a mission to help 1 million people share their message with the world over the next 10 years. If that resonates, this is for you.

 

My values underpin everything I do.

 

The art of a successful business is to be adaptable, focussed, people centric and values based. We have to be able to make decisions at pace. Our values our moral compass to help us do this.

These are mine.

I only work with clients who embrace these and my invitation to you is to be so audacious you shout about your values too.

Is Magnetic Mastery Mastermind for you?

This is an in depth and comprehensive experience, and as such is not aimed at business owners at the start of their journeys.

It is perfect for you if :

  • Are mission led and purpose drive to make a difference in the world.
  • Give without expectation.
  • Want to be a part of something where it's not the same old spiel "I got you". Business works both ways; what I have noticed is you never know who people know and us together wanting to achieve something incredible is where truly great things happen.
  • You maintain an active and enthusiastic ambition, but your sales do not reflect this engagement.
  • Want to be more visible
  • To grow a community of raving fans and be known as an expert in what you do
  • Cares about connection and being a change maker
  • Wants to earn BIG money to make a bigger impact in the world and help more people
  • On bigger stages
  • Ambitious to commit and make your dreams a reality

Ideally:

  • You are an entrepreneur, coach or business owner who regularly experiences ÂŁ2k - ÂŁ10k months turnover but seems to have stalled.
  • You have had at least 2 years in own business, and have realised that what was working last year is not working this year.
  • Ambitious but have lost clarity on what to do and need some guidance.
  • Know you have so much potential but it is very important you create success on your terms.
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It’s clear that building a clear connection between a business and its audience is imperative for sustainable success.

By joining The Messaging Mastermind you will :

  • Learn how to capture the right attention in the right way to drive your audience to take action through the art of clear messaging.
  • Make more money, have a bigger impact and create a financially stable business, creating financial freedom.
  • Fully understand and be able to implement unique methods and frameworks that will change the way you not only talk but do business.

Your Questions Answered