Marketing has changed.
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You won't persuade anyone that they want or need to buy what you're offering unless you clearly understand what it is that they really want, and relay that to them in the messaging that you use.
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Businesses that do this grow.
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Businesses that don’t are forgotten.
However good your service is, the simple truth is that no-one will buy it if they don't want it or believe they don't need it.
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Craft magnetic messaging that cuts through the noise, attracts dream clients and drives sales
so your business stands out and grows faster
Shahleeni Gardner
Wasn't keen on social platforms and wasn't ever pushed by Nat to take that route.
I've since doubled my planned client intake, recruited a PA, got an amazing future partnership opportunity and am still working full time as a senior leader.
Hard work yes, committed yes.
But Nat's guidance, tools and experience has been a big part of this journey, one I am truly grateful for.
Thank you Nat for a lovely day and lunch. I look forward to continuing working together and benefiting from your wonderful advice.
Zara-Dee Hannay
I've successfully streamlined my workflow, implemented effective sales and productivity systems, and adopted strategic approaches that are getting results.
Natalie makes everything super accessible to learn at your own pace through her body of work and tools online and is always available directly for questions or queries.
The group calls are invaluable, creating a supportive space to share challenges and collaboratively find solutions forward. I would highly recommend Natalie and her services if you are looking for a no-fluff approach to building your business.
Georgia Elia
My coaching business has really evolved in the past year.Â
I no longer feel like I'm just playing at my business. I AM a Coach. I AM an Entrepreneur and I'm living it everyday with a lot more confidence and purpose.
Natalie has a unique ability to meet you where you are at and guide you towards your success, no one elses.
She really did create a safe, caring environment where I felt fully supported yet challenged to push myself further. One of the most unexpected benefits was realising the importance of structure and strategy. Now I have clarity and direction.
Elisabetta White
I was going through some more material yesterday and I just felt like there truly is no excuse for me.
@Natalie Potts I feel this program goes well beyond messaging.
Honestly, it's so in depth and powerful. I do have some more constructive feedback, but for the moment I'm mind blown and a little sad this is the end of the road.
Thank you for everything.
Vicky Harrison
The main difference is how I feel about my business now.
I use to feel so stressed and overwhelmed and my to do list was never coming to an end.
I actually feel like I’m making progress in the right areas every single day now.
I really appreciate how she helps me strip out all of the noise and focus on what’s really important to me about getting the results I’m after.
Sam Hoyle
Nat explains things in an easy-to-understand way and also gives you actionable steps each week to work through the course so this definitely will not be one of those courses you do and then never actually do anything with - you will learn from this and find ways to improve your relationship with money and what it means to you.
I was able to identify the ways that my money mindset holds me back in my business and actionable steps to help work on this.
Well, cutting through the BS here, you’re going to need to be answering yes to these questions if you are serious about building and sustaining a profitable business and the Magnetic Mastery Mastermind is your chance to learn exactly how to nail your messaging.
Because there is a myth that customers hope you have what they want.
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When the truth is that customers expect you to have exactly what they want.
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It is vital to build a relationship with your customers founded on trust. If you make a promise, it then falls to your service and customer experience to deliver on that promise.
Your ideal client wants to feel confident that you have a clear understanding of their concerns and challenges, plus evidence supporting why you are the best placed person to provide the solutions to their problems.
This then leads to trust being built, trust that you listen to and understand your customer’s needs and that you will craft solutions to meet those needs.
I know I am best placed to get your messaging dialled in and nailed.
Let’s delve deeper into messaging and what it really is.
Copy, strategy, audience building, offer creation, ideal client, building a personal brand.
These all fall into the overarching remit of truly understanding your messaging and how to ensure you resonate with your ideal clients.
ÂYour Ideal Client Craves Clarity & Connection
Let’s delve deeper into messaging and what it really is.
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Copy, strategy, audience building, offer creation, ideal client, building a personal brand.
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These all fall into the overarching remit of truly understanding your messaging and how to ensure you resonate with your ideal clients.
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Here’s my story.
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I spent years feeling a disconnect between communicating in a way that is simple and clear and that I saw it being done around me.
I was a strategic business leader in one of the UKs top food retailers so I knew that leading teams of over 500 people was all about inspiring trust in behaviour, and essentially communicating in a way that got people to do what I wanted - fast and to the best of their ability.
I knew even then the power of clear, concise and well delivered messaging.
And yet, I spent thousands of hours staring at a blank screen wondering what to say and invested over ÂŁ70k in my own development in the first 18 months of my business.
Since then I’ve spent 9 months researching everything there is to know about messaging. I’ve researched and I’ve studied, I’ve learnt and I’ve implemented - books, podcasts, courses -  until I was able to narrow down the elements of compelling messaging.
I realised that to clarify your message, you’re going to need a system.
This system needs to organise your thinking, reduce your marketing efforts, obliterate confusion, terrify competition and finally get the right attention from an audience who takes action.
Because it is your messaging that differentiates you in the market and it requires you to see yourself from your customers perspective.
After creating my framework to create clear messages and get more attention of clients I loved working with, I ran a 90 day beta offer testing the system and my frameworks in different businesses.
The results were unbelievable!
The incredible thing about clarifying your message using the messaging system is that it makes communicating your messages easy.
No longer will you sit blank faced in-front of your laptop figuring out what to say on your website, in the next batch of content copy, on your podcasts or to improve the click operate of your emails.
Messaging is the building blocks for who you are, what you do, and the value you provide.
- It leaves an impression.
- The method and framework I teach will help you regardless of your industry.
That is why I knew there was an opportunity to create a space that was more than a course, more than a membership. I wanted this to be the culmination of my research and the amazing results that I saw in my beta offer.
That is why I can’t wait to get started with the Messaging Mastermind
Is this you?
- Stuck in a Sales Slump - Growth has hit a wall for over 3 months.
- Sales and audience growth have flatlined for the past year, with no change in the last 3 months.
- Content Crickets - Churning out content 3 times a week, but it’s falling on deaf ears.
- Sales Struggles - Despite clients being raving fans, sales are floundering and content isn’t converting.
- DMs Dry - No one’s sliding into DMs enquiring about offers
- Feeling Stuck - Right ideas, but they’re not clicking, something’s off.
- Competitors Stealing the Spotlight -  They’re grabbing all the attention, even though services are just as good or better.
- Followers Without Sales - You’re getting the views, but audience isn’t seeing the value in offers.
- Awkward Selling - Struggling to sell and add value in your content—selling just feels uncomfortable.
- Disconnected – You are giving your audience what they want, but not reflecting who you truly are.
- Strategy over messaging - Prioritising overall strategy rather than honing in on how your content needs to be communicated.
- Ignoring desire and demand - Not adapting to the changes in buyer behaviour/ expectations and the demand.
- Letting your audience dictate your message – this leads to a lack in genuine authenticity in messaging when the key is to connect with audience and offers.
If so, then the Messaging Mastermind is for you.
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Let’s get some clarity around the mastermind model itself.
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In a mastermind, the focus is on the group and how together you can problem solve, elevate and grow. I will always be there for you, however in the main it is up to the participants to make the mastermind as magical as it can be from giving more than you take, collaborating and referring when you can, and bringing your open and honest self to every session.
It isn’t :
- A course, with a leader and a clearly defined set of tasks for you to complete.
It is :
- The perfect environment in which to grow, powered by peer-to-peer mentoring and expert facilitation.
- A coming together where connection is everything, where collaborations happen, where learning together with people who share the same goals creates the perfect opportunity for inspiration and growth.
- A space where you have people around you who get it, supported by an experienced, guiding voice who will help you to set actionable steps.
I will ensure you receive my “No BS with compassion” support by holding you to account to get the results you say you will, but to make the most of this experience I encourage you to do these three things:
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Be a participant and not an observer. Be a part of as much as you can as you will learn and get more done.
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Do not only listen but take action.
Client success
Shahleeni Gardner
“What I have respected working with you, I have never been pressured to go on social media. You have helped me articulate better. I should be in a position where I can retire in six years time. I have never had that. You haved saved 8 years of work for me. Last year I made £7k from the business and my predictions next year are going to be £35k.”
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Sharon Ashley
“My confidence in having niched down because of following the process has shot through the roof.
I was like a rabbit in the headlights and and now I can piece it together.
Being a part of the community and sereing that support from yourself, from the group, that was a big part of it. It is that confidence of putting messaging out there.
If I am not going to follow a process, I’m not going to get where I want to be.”
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Carole Searle
“In my head I knew what I wanted to do for clients, I knew the transformations I could make for clients but I couldn’t put that into words.
Putting the trust in you and being open to know what you will advise and support me with and implementing even if it has made me feel uncomfortable. It has paid off.
Being someone with little confidence, there is a lot more opporutnities coming my way. So many more people I am speaking to, I am putting myself out there more and in return there are so many more people coming to me.”
Magnetic Mastery Mastermind is a 6 month container loaded with value and growth potential.
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So what’s included?
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Two 1:1 sessions with me across the six months
You’ll get personalised, 1:1 guidance directly from me, twice over the next six months. Whether you’re stuck on strategy, need clarity on your goals, or just want a boost in confidence, these power-packed sessions are tailored to your specific needs. You’ll leave each session with a clear action plan, making sure you’re always on track to hit your milestones!
Monthly Implementation Session
Don’t just learn: implement. Each month, we’ll dive into hands-on, results-driven sessions where you’ll put strategies into action in real-time. This is where your ideas come to life, and you’ll make real progress in your business. No more information overload, this is about taking action every single week, so you’re constantly moving forward. Feel free to bring all of those burning questions and we can brainstorm together.
Monday Accountability Focus
Start every week with laser focus! Our Monday accountability focus ensures you kick off the week with crystal-clear goals and the accountability to follow through. These check-ins will help you stay focussed, making sure you’re consistently getting things done and reaching your targets. Plus, you’ll be surrounded by a group of like-minded people who are just as driven as you are!
Boardroom Days: 1 in person day every quarter. (2 across 6 months.)
Natalie will host our Boardroom days. These days are all about meaningful connections through small group discussions on fresh topics each month.
There’s something powerful about in-person connection! It is a fantastic opportunity to collaborate, connect and grow relationships with others. These immersive day are where breakthroughs happen. You’ll leave with fresh ideas, deeper connections, and a renewed commitment to your business goals. Imagine the impact of spending a day surrounded by entrepreneurs on the same mission as you, working through real-world challenges and getting live in the moment feedback!
Bi-Weekly Training Sessions
Stay ahead of the curve with our bi-weekly training sessions, designed to keep you on the cutting edge of business strategy and growth. We’ll cover everything from advanced messaging and marketing tactics to mindset breakthroughs, and you’ll always have the latest tools and insights you need to scale your business. These aren't just boring lectures where you come and watch a bunch of slides and struggle to stay focussed, these are interactive, actionable trainings where you’ll apply what you learn immediately.
Bi-Weekly Sales Skills Training
WhatsApp Community for 24/7 Support (Not compulsary)
You’re never alone on this journey! With our WhatsApp community, you’ll have access to real-time support from me and your fellow entrepreneurs. Whether you need advice, feedback, or just a motivational boost, you’ll have a tight-knit group ready to support you, no matter the time of day.
Roadmap for Success
No guesswork, no overwhelm, just a step-by-step roadmap designed to guide you from where you are now to where you want to be. This roadmap will ensure you’re always clear on what to focus on next, helping you avoid distractions and fast-track your success. It’s your blueprint for scaling your business with precision.
Members Area on Skool (Trainings + Resources)
You’ll get access to a dedicated members area on Skool, where all the trainings, resources, and tools are organised for easy access. Whether you’re revisiting a strategy or catching up on content, everything you need will be right at your fingertips.
This is a complete support system that’s been designed and curated to take you from idea to implementation with ease, helping you stay accountable, supported, and always moving toward your goals. All you need to do is show up, take action, and watch your business transform!
Want to make sure it's definitely 100% fit for you? Book a time here that works:
BOOK A CALL WITH ME
So Who Am I?Â
Why should you listen to me:
How often do you see this part written in 3rd person so it sounds like a CV?
Well, I'd much rather build a personal relationship, so here we go.
I’m Natalie and I’m a driven, ambitious and successful business owner from London who loves working with mission led people.
I spent 19 years in the corporate world and have brought together my experience and knowledge from strategic and operational leadership roles to build my business. I made ÂŁ23k in my first 90 days and matched my corporate salary within 7 months. (It was at stage that things started getting exciting.)Â
I spent 19 years in the corporate world and have brought together my experience and knowledge from strategic and operational leadership roles to build my business. I made ÂŁ23k in my first 90 days and matched my corporate salary within 7 months. (It was at stage that things started getting exciting.)
I’m an Accredited Strategist, Mentor, CPD Award Winning Coach, Corporate Executive Coach. Speaker and Podcaster.
I appreciate that’s a long list so let’s be clear that my main role in Messaging Mastermind is to be your confidante, by which I mean I am there to support you and help you to think differently.
You call the shots, but I give everything to showing up to be the best I can be every single day and helping you to achieve your potential.
I’m direct yet compassionate and I’m honest yet supportive, and if I work with you that means I believe in you, and you get all of the above!
And when I'm not working?
I'm often found escaping to the cinema (on my own!) for the latest release, throwing some weights around in the gym as I try to get at least 4 workouts in a week, spending time with my very small circle of friends and family and travelling with my fiance Tom.
One thing you'll get to see is that I am huge on values in life and business.
I've had money when I was in the corporate world but I had no one to enjoy it with. I know that money does not make you happy but no money doesn't either. It can bring stress and less opportunities.
I genuinely want to make more money to help more people.
I have a mindset and perspective that makes that possible. I see this as a gift and I don't plan on wasting it and I am on a mission to help one million people over the next ten years get their message out to the world. If that resonates with you, then this is exactly for you.
My values underpin everything I do.
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The art of a successful business is to be adaptable, focussed, people centric and values based. We have to be able to make decisions at pace. Our values our moral compass to help us do this.
These are mine.
I only work with clients who embrace these and my invitation to you is to be so audacious you shout about your values too.
Is Magnetic Mastery Mastermind for you?
This is an in depth and comprehensive experience, and as such is not aimed at business owners at the start of their journeys.
It is perfect for you if :
- Are mission led and purpose drive to make a difference in the world.
- Give without expectation.
- Want to be a part of something where it's not the same old spiel "I got you". Business works both ways; what I have noticed is you never know who people know and us together wanting to achieve something incredible is where truly great things happen.
- You maintain an active and enthusiastic ambition, but your sales do not reflect this engagement.
- Want to be more visible
- To grow a community of raving fans and be known as an expert in what you do
- Cares about connection and being a change maker
- Wants to earn BIG money to make a bigger impact in the world and help more people
- On bigger stages
- Ambitious to commit and make your dreams a reality
Ideally:
- You are an entrepreneur, coach or business owner who regularly experiences ÂŁ2k - ÂŁ10k months turnover but seems to have stalled.
- You have had at least 2 years in own business, and have realised that what was working last year is not working this year.
- Ambitious but have lost clarity on what to do and need some guidance.
- Know you have so much potential but it is very important you create success on your terms.
It’s clear that building a clear connection between a business and its audience is imperative for sustainable success.
By joining The Messaging Mastermind you will :
- Learn how to capture the right attention in the right way to drive your audience to take action through the art of clear messaging.
- Make more money, have a bigger impact and create a financially stable business, creating financial freedom.
- Fully understand and be able to implement unique methods and frameworks that will change the way you not only talk but do business.
